Monday, January 30, 2006

Adverts on the Cars, an Early Example

From D.S.J.’s reflections on the 1965 Italian GP

“There was a strange little ceremony in the paddock on the morning of the race when Colin Chapman was presented with two cases of salami (and a pocketful of lire?) in exchange for putting an advertisement for this particular brand of salami on the Lotus that Geki was to drive……..The same was happening in the Brabham team, where Baghetti’s car was also carrying salami advertising, and this was brought about because the Italians have a national rule that permits their drivers to have advertising on their cars, in spite of an F.I.A. rule that forbids it.”

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